Nao Tamura

au design project au & KDDI

Machina

When injecting emotion into the symbol of advanced technology, the mobile phone, what will happen?

Temptation Concept 2 > Machina: The beauty of bare motorcycle engines or detailed gears moving behind mechanical clocks— the profoundness of the authentic— have always attracted us. It embraces that feeling of superiority mixed with narcissism and egoism. If we provided a machine-like housing to contradict the clichéd forms of digital technology, will it not change into a more appealing and seductive product?

Client: KDDI
Agency: Water Design Scope
Photo #6 by Yukio Shimizu

machina kddi au design project
machina kddi au design project