• hexagon  2006  |  kddi au design project, water design scope
  • hexagon  2006  |  kddi au design project, water design scope
  • hexagon  2006  |  kddi au design project, water design scope
  • hexagon  2006  |  kddi au design project, water design scope
  • hexagon  2006  |  kddi au design project, water design scope
  • 04_Hexagon_07
  • 04_Hexagon_08

hexagon | au

When injecting emotion into the symbol of advanced technology, the mobile phone, what will happen?

Temptation Concept 1 >Hexagon: Luxuries like jewelry, lingerie, and perfume possess a subconscious attraction beyond their basic functions as objects. As technology becomes more emotionally appealing, it should sport elements that make us forget that it is industrial or engineered. Like dressing up to seduce a lover, it is time for mobile phones to take part in the chase.

Year: 2006
KDDI | au design project
Photo #6 by NAGI #3 by Yukio Shimizu
Producer: Naoki Sakai | water design scope

au.kddi.com


(JP) ケータイほど肌身離せぬ工業製品が今までにあっただろうか。
私達が日常手にするこの小さなディバイスの間を行き来する、人間の「感情」に着目したプロジェクト。

心の内面、感情の動きからインスピレーションを貰い、より感覚的な動きを加えたインターフェース。人が持つ外の顔、飾るという行為に着目し造形をおこした外観。
従来の工業製品とは違った角度からのアプローチです。