• machina kddi au design project
  • machina kddi au design project
  • machina kddi au design project

machina | au

When injecting emotion into the symbol of advanced technology, the mobile phone, what will happen?

Temptation Concept 2 >Machina: The beauty of bare motorcycle engines or detailed gears moving behind mechanical clocks — the profoundness of the authentic — have always attracted us. It embraces that feeling of superiority mixed with narcissism and egoism. If we provided a machine-like housing to contradict the clichéd forms of digital technology, will it not change into a more appealing and seductive product?

Year: 2006
KDDI | au design project
Photo #1/3 by Yukio Shimizu
Producer: Naoki Sakai | water design scope

au.kddi.com