Tracing Movement ellesse
This project focused on designing a new shirt for the sports apparel company, GoldWin, using their new seamless technology which utilizes a high tech tape to attach seams, instead of traditional thread and needle sewing. The result: superior fit, breathable comfort and functional support that far surpasses any current standards of “cutting-edge” sports apparel.
Thinking out of the box and out of the standard “T” shirt shape, the challenge here was to find a 2-dimensional shape that could wrap around a 3-dimensional amorphous form in constant motion, i.e., the human body. The final result had to also emphasize the new technology while still maintaining human appeal.
The “Tracing Movement” exploration succeed that the concept was extended to tennis apparel for ELLESSE. Basing the new shapes on the real movements of a tennis player, the concept was applied to a tank top, a team court dress, a warm-up jacket and training shoes.