Nao Tamura

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SUNSHOWER Lexus Toyota

“Lexus has responded to the fair’s theme of “Elements: Water” by commissioning designer Nao Tamura to create an immersive, multimedia installation that evokes the wondrousness of this natural, outdoor phenomenon. SUNSHOWER was curated by Design Miami/ Curatorial Director Aric Chen and prominent Milan-based curator and author Maria Cristina Didero.

DESIGN MIAMI
DEC 3-8, 2019
Preview Day/ Tuesday, Dec 3
Public Days/ Dec 4-8
Client
TOYOTA LEXUS USA
Curator
Aric Chen, Maria Cristina Didero
NaoTamura_Lexus01, lexus, toyota, installation, art, mobile, balance, Naotamura, japanese, overwrap, motion, amazing in motion, beauty, 田村奈穂、田村なお、デザイナー、女性デザイン, NewYork designer, NYC, Female designer、デザインプロセス、スケッチ、design process, NewYork designer, NYC, Female designer、デザインプロセス、スケッチ、design process, nature, sun shower, Maria Cristina Didero, Aric chen

Sunshowers – the occurrence of rain during sunshine – are a source of mystery and amazement all over the world. In Japan, they are considered a good omen and are associated with the legend of the fox wedding, which is said to take place during sunshowers. Foxes are believed to have magical powers, changing shape, becoming invisible and creating illusions.

For Design Miami/ 2019, Lexus responds to the fair’s theme of Elements: Water by commissioning designer Nao Tamura to create Sunshower, an immersive, multimedia installation that evokes the wondrousness of this natural, outdoor phenomenon. >>>

Motion Graphics
Hiroshi Ouchi (Wow)
Technical Director
Yutaka Endo
Sound
Aya Nishina
NaoTamura_Sunshower35
NaoTamura_Lexus01, lexus, toyota, installation, art, mobile, balance, Naotamura, japanese, overwrap, motion, amazing in motion, beauty, 田村奈穂、田村なお、デザイナー、女性デザイン, NewYork designer, NYC, Female designer、デザインプロセス、スケッチ、design process, NewYork designer, NYC, Female designer、デザインプロセス、スケッチ、design process, nature, sun shower, Maria Cristina Didero, Aric chen
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Guests are invited to experience Sunshower, relax in the space, use its charging stations, and sample Ooho, the innovative new biodegradable water capsules made of edible seaweed extract. Like rain drops, Ooho represents a gesture of responsibility towards our environment.

Featuring Lexus’s new LC 500 Convertible Concept, which combines indoor and outdoor in an unprecedented experience, Sunshower reinforces the brand’s commitment to omotenashi (hospitality), takumi (artisans) and the interior-exterior philosophy of engawa, for which “nothing is accidental”. Sunshower is curated by Aric Chen and Maria Cristina Didero.

 
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Nao Tamura, NaoTamura_Lexus01, lexus, toyota, installation, art, mobile, balance, Naotamura, japanese, overwrap, motion, amazing in motion, beauty, 田村奈穂、田村なお、デザイナー、女性デザイン, NewYork designer, NYC, Female designer、デザインプロセス、スケッチ、design process, NewYork designer, NYC, Female designer、デザインプロセス、スケッチ、design process, nature, sun shower, Maria Cristina Didero, Aric chen
NaoTamura_Lexus01, lexus, toyota, installation, art, mobile, balance, Naotamura, japanese, overwrap, motion, amazing in motion, beauty, 田村奈穂、田村なお、デザイナー、女性デザイン, NewYork designer, NYC, Female designer、デザインプロセス、スケッチ、design process, NewYork designer, NYC, Female designer、デザインプロセス、スケッチ、design process, nature, sun shower, Maria Cristina Didero, Aric chen
NaoTamura_Sunshower33
NaoTamura_Lexus01, lexus, toyota, installation, art, mobile, balance, Naotamura, japanese, overwrap, motion, amazing in motion, beauty, 田村奈穂、田村なお、デザイナー、女性デザイン, NewYork designer, NYC, Female designer、デザインプロセス、スケッチ、design process, NewYork designer, NYC, Female designer、デザインプロセス、スケッチ、design process, nature, sun shower, Maria Cristina Didero, Aric chen
Lexus Design: Sunshower-Installation auf der Design Miami 2019 | Lexus Deutschland
Lexus Design: Sunshower-Installation auf der Design Miami 2019 | Lexus Deutschland