Nao Tamura

NS Watch Seiko

To Measure. In days gone by these were practical skills that everyone needed to have. To measure distance in strides. To measure time by the sun’s position. To measure corn by the bushel. We eventually began to seek more “precision” measurement and started to use instruments all around us in everyday life. Weight scales, weather gauges, orientation gyroscopes, clocks and watches are just some examples. Through the ages we have tended to be fascinated by these charming high precision instruments.

But these devices have started to disappear. Nowadays we can quickly check the temperature from the internet, the time from multiple displays and the sizes and weights of products are printed on or in catalogues. We have less opportunity to see the primary measuring device or the raw information. We live in a world where we don’t even need to know who measures or how these categories are measured.

In such an era like this, here is a wrist watch to impress on the owner the importance of “Measurement”, once again. It’s complexity, but at the same time it’s simple style combines to not only display the time, but precisely measure it too.
Watch in collaboration with Seiko Brightz Ananta.

Client: Seiko
Collaborator: Naoki Sakai
Copy text: Shunji Yamanaka
Photo: Satoshi Iwai