Nao Tamura

Pleats Please GraphicIssey Miyake

These strategic communication materials-product brochures, postcards and advertisements- strike a balance between demystifying an exciting, somewhat radical concept in clothing and promoting a brand by fashion legend Issey Miyake. By creating a symbolic graphic language to overcome cultural barriers, Pleats Please becomes accessible to all kinds of consumers, allowing Western women to appreciate the easy-to-wear collection for its style and versatility.

Client: Issey Miyake
Smart Design
Photo: F.Giaccometti